Start from the problem you already know.
MachineWatch is sold through three common problems. Start with the one you recognise.
Fixed machinery People enter or work near hazardous machine areas, particularly while the equipment is running. 
Where it fits.
Manufacturing
Presses, conveyors and packaging lines.
Processing
Choppers, mixers and processing equipment.
Warehousing and logistics
Aisles, docks and shared traffic areas.
Recycling and waste
Balers, conveyors and loaders.
Signs it will help.
- Repeated near misses in one area
- People entering an area that should stay clear
- Blind spots nobody can watch continuously
- Pressure to show what happened after an event
- An area management cannot see from where they work